Marketing and Advertising Management: Home

This link brings you to the Canadian Data Portal to get helpful information from the Canadian Context

The Atlantic Canada Opportunities Agency works to create opportunities for economic growth in Atlantic Canada by helping businesses become more competitive, innovative and productive, by working with diverse communities to develop and diversify local economies, and by championing the strengths of Atlantic Canada.

Established in 2002, it assists business professionals in 180+ countries understand the new consumer and uncover compelling, profitable innovation opportunities.

As the marketing world shifts from a century of overt one-way messaging to a new-world order of two-way dialogue, we leave the age of persuasion and enter the era of influence.
The first 50 years of modern advertising was based on hard-sell. The next 50 years was persuasion through creativity and media tonnage. But as advertising squeezed into the 21 century, it was forced to shed its elbowing ways and become a delicate dialogue. The goal is no longer to triumph by weight, but to win by influence.
Welcome to Under the Influence. An exploration of that critical shift.

The new Government of Prince Edward Island website is designed to better serve residents and businesses by making it easier to search and find information from any device, anywhere, any time – all the time.

The Tourism Industry Association of Prince Edward Island (TIAPEI) was officially formed in 1980. Industry professionals felt there was a great need to have a provincial organization, which could represent all geographical regions and sectors within the tourism industry. The newly formed organization would provide programs and projects to benefit the entire tourism industry, not just TIAPEI members.